PR for Authors

Written a book and want to share it with the rest of the world? Then you’ve come to the right place. At Lorna McCann PR we know how exciting it feels to receive the first hard copy of your book. We also know how much hard work goes into getting a book print ready and how daunting it can feel to then have to market your book to your chosen audience without the support of a big publishing company.

But, there is no need to panic, because here at Lorna McCann PR we work closely with authors to simplify the whole process. We get to know authors and their books and devise PR campaigns which get them noticed in the media. We are not a book agent and we aim for more than traditional book publicity by developing campaigns which proactively champion authors and their work.

Lorna McCann PR is a proud member of Team Author UK (TAUK) which was founded in 2016 by Sue Miller with the sole aim of helping writers become published authors. At TAUK, the marketing team works hard to ensure authors have the right support in place to make their books a success and our PR campaigns are pivotal to this.

We target traditional media outlets such as newspapers and magazines but also focus on digital news platforms and broadcast media where appropriate. We can also target online book reviewers and bloggers.

This combination of traditional and digital PR not only helps to improve SEO meaning higher Google rankings but also helps authors to grow their audience and following. Our campaigns result in shareable content and ultimately help to drive up reviews and those all-important book sales.

For further information on Author PR Packages, please feel free to drop me an email at